If we're communicating before we say a word, do we dress to impress or express who we are?

Before you said a single word today, someone had already formed an opinion about your competence, your status, and whether you could be trusted. We've all been told never to judge a book by its cover, and yet researchers tell us we do it anyway, in a fraction of a second, before a handshake, before a hello.

So what exactly are your clothes saying? And more importantly, is it what you intend?

In this episode, Sarah Wright and Dr Victoria Stakelum are joined by Stacie Baillie - an ICF-trained coach, leadership advisor, image consultant, certified makeup artist, and founder of Radiant Mirror, who has spent 30 years inside some of the world's largest global organisations watching how the way people show up quietly makes or breaks careers. The conversation covers the secret language of clothing: why 93% of communication is non-verbal and what that means for what you put on in the morning; the sumptuary laws of medieval England (yes, you could be fined for wearing the wrong colour); how the post-Covid collapse of formal dress codes has made the unwritten rules harder to read, not easier; and why a well-fitted jacket can literally change your posture and therefore how the world responds to you.

Along the way: a Savile Row tailor's verdict on why fit matters more than labels; why King Charles may have worn chalk stripe to the US Senate on purpose; the VP who was being held back not by her work but by her wardrobe; and the single button on a senior woman's blouse that research shows was enough to reduce perceptions of her competence significantly.

This episode also wrestles with the tensions that sit underneath all of it: between self-expression and conformity, between dressing for yourself and dressing for others, between the freedom to wear what you like and the reality that you will be judged for it regardless. Stacie's closing advice is both practical and kind.

Part two - what specific items of clothing and colours are actually signalling to the people around you - is coming. But start here.

Guest

Stacie Baillie: ICF-trained coach, leadership advisor, image consultant, and certified makeup artist. Founder of Radiant Mirror, which offers coaching, leadership development, and influence and image consulting. Stacie spent 30 years working in senior roles at some of the world’s largest global organisations, including banking and consulting, before founding Radiant Mirror to help people bridge the gap between how they see themselves and how the world sees them. You can contact her via her website: www.radiantmirror.ca

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